35 000 emails for #AustraliansforCoal. “It was set up to entice the clicktivists to give it lift off and they did. It couldn’t have played out any better,” a source told Australian Mining. (April 23, 2014)

Really?

A week later after one of the most epic PR industry fails is that really the best you can do? People from Adam Bandt’s office and Friends of the Earth, just two of the ‘anti coal extremists’ targeted said they received less than 30. So given the excellent grasp of maths already demonstrated by industry, perhaps they just did a lazy round up and multiplied the numbers by 1000. Give or take.

Since when has the mining industry needed mythical ‘industry sources’ a la New Idea journalism, to make comment on issues of import to them? Doesn’t Stephen Galilee, of the Minerals Council, just … Read More »